Meet Rosana Vollmerhausen, Founder and Chief Stylist of DC Style Factory, a personal shopping and styling service for men and women looking to add polish and individuality to their wardrobes. DC Style Factory works with clients of any age, size or budget.
DC Style Factory and PopNod presented Fashion ImpactDC rooftop at The Embassy Row Hotel celebrating those at the forefront of style and social good, while launching a clothing campaign to support Urban Alliance. It was a pleasure to work with PopNod and DC Style Factory and super fun to photograph #FashionImpactDC. Rosana has her finger on the pulse of style and fashion.
Did you grow up in the District? What brings you to the DMV?
I grew up right outside DC in Silver Spring, Md. The city was always a place to go when the sun went down. The parts I remember most were not things people commonly associate with DC like the Washington Monument or The White House. My memories of DC as a young person are crazy, carefree late nights out: midnight eats at Au Pied de Cochon off Wisconsin, Fridays at Heaven and Hell in Adams Morgan, Thursdays at Tracks and Saturdays at State of the Union on U Street . I guess that says a lot about my young self! Today, I am a wife and mom of three little kids. I think of DC as a treasure trove of things to do as a family. Our favorite spots are the Building Museum and the Portrait Gallery.
How did DC Style Factory begin?
I owned a boutique in the Dupont Circle area for a number of years. We specialized in hard-to-find brands and designers. My bragging rights are carrying Rag & Bone when it was just a men's denim line! I had clients through the boutique. When I decided to leave and sold my share, I had a few clients follow me asking for shopping help. DC Style Factory was born. The real turning point in my business was when I worked with Stacy London and her Style for Hire company. I really saw my business come together, develop and grow during that time. Today, DC Style Factory is not just me, but three other stylists. Each year we work with hundreds of men and women across the DC area. I absolutely love my job. I never thought there was one right thing for me to do -- until now.
How would you describe your personal style?
Boyish and minimal - with some urban attitude mixed in.
How do you balance being a Mom and a full time entrepreneur/business owner?
I work long hours - many more than when I worked a 9-5 full-time job. I book clients, manage my stylists, and I run my business. I am always thinking about the next thing for DC Style Factory. It's very difficult to turn it off. I am, on a daily basis, grateful for all the people in my life that make being a full-time entrepreneur and businesswoman possible. I have a husband that is a true partner in logisticizing our family life, a nanny that is equal parts kind and reliable, in-laws that are always game to babysit in a pinch, and a full-time assistant who can often read my mind. I am passionate about my business and I am passionate about my family. It's a constant push and pull to figure out what comes first in different situations. But when people ask, "How do you do it all?" I honestly wouldn't have it any other way. Oh and to keep it all straight? Google Calendar and the Reminders list on my phone. Alerts on EVERYTHING.
What projects are you currently working on?
We just finished the motherload of all branding projects - new website (www.dcstylefactory.com) and new brand video (www.dcstylefactory.com/about). It was a significant investment and a lot of work at the end of last year -- the first quarter of this year. We are already getting such positive feedback and results! Now, I am switching gears to focus on professional development with my stylists. We are learning, growing and continuing to up our style game.
What items are on your list for spring?
A pair of metallic AGL brogues. Every few years, I buy a really, really, comfortable and cute pair of supportive shoes for shopping with clients. I am on my feet nonstop so I invest in good shoes. And although I know it is fleeting, I am loving the cold-shoulder trend!