Meet Stephanie David. Founder of PopNod, a creatively driven agency that crafts innovative campaigns and marketing strategies for brands with purpose. Stephanie founded PopNod in 2013 and is a leader in business development, partnerships, marketing and branding. Stephanie is a force of nature. She is positive, optimistic and forward thinking. My kind of entrepreneur.
PopNod and DC Style Factory presented Fashion ImpactDC rooftop at The Embassy Row Hotel celebrating those at the forefront of style and social good, while launching a clothing campaign to support Urban Alliance. It was a pleasure to work with PopNod and DC Style Factory and super fun to photograph #FashionImpactDC.
Did you grow up in the District? What brings you to the DMV?
I'm originally from NJ, but moved to the District for a corporate job. I worked in environments that were as corporate and as structured as you can get - first as a Business Development executive at Lockheed Martin, then as an Account Executive at Microsoft. My initial plan was to stay for 2 years, but I've been here for almost 12 years and counting!
How did PopNod begin?
The story began with a trip to Thailand in 2011. I had arrived at an elephant farm one morning in Chiang Mai, Thailand. There, I was met by a man who ran the farm, along with his wife and two young children. His eyes were bloodshot and he looked weary. I learned that a baby elephant had just been borne right before I arrived, and the entire team was up for 48 hours straight throughout the labor. I soon discovered that this was a rare occurrence, as it takes 22 months for a pregnant elephant to give birth to a baby. I became immersed in their story of a family that devoted their entire lives to reviving the elephant population in Thailand. Rescuing elephants from labor and captivity, the family had the difficult task of raising and breeding elephants on their farm. That morning, I witnessed the baby elephant learning how to stand; by the afternoon, it was making laps around its mother. I have never forgotten that day. I was taken aback by how a single story had affected me and believed in the power of stories to inspire positive change. In 2013 the idea of PopNod was borne - we help companies and organizations that embody optimism, creativity, and innovation by crafting creative marketing strategies and innovative campaigns that tell their powerful stories. Our hope is that through these stories, companies can inspire others to live with purpose and make a positive impact in their communities.
What projects are you currently working on?
Wow - too many to count! What I love about what I do is that our creative projects are so different from one another. We recently launched a series called The Good City Guide, which is a guide for local pioneers and traveling trailblazers to discover innovative makers that are the soul of the city. We launched guides for Washington, DC, and Nashville, TN, and plan to launch four more cities this year with large brand partners. We are currently working on an interactive web platform and mobile app for the guide. In addition, we're working on a series of events and campaigns this year that highlight really cool emerging designers in DC, LA, and Nashville in a stunning visual way. Our goal is to put the focus on their stories, and not on the sales transaction, through innovative, immersive experiences in venues that are unconventional for these designers. Stay tuned!
What designers have you recently discovered?
There are so many designers that are doing amazing work, and have equally moving stories. One that I recently discovered is Denisa Piatti, who works from The Studio on F in Gallery Place-Chinatown. Not only are her jewelry pieces works of art themselves, but the pure craftsmanship and thoughtful process behind making each piece are incomparable to anything else that I've seen. Another designer who is producing wonderful work is Eva Calonder of Printed Wild. An illustrator and graphic designer by training, she translated her talents into making a contemporary collection of bags and clutches, all hand-printed and hand-sewn on natural materials in her Adams Morgan studio.
Where do you get your best ideas?
While traveling! Travel has played a big role in defining my values and what I stand for. To me, travel inspires curiosity, creates cultural understanding, conjures up new perspectives and ideas, reveals how we are all different, but at the same time, how we are all very similar and interconnected. To me, travel is my home and my haven. Oh, and by the way - I always have a new story to tell :)